Generative Engine Optimization

Check Your Website’s
GEO Readiness

Score your site’s AI search visibility — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews.

11 dimensions · 20 AI crawlers · 100-point scoring · Free & open-source

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the practice of optimizing your website so that AI-powered search engines — including ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — can discover, understand, and cite your content. Unlike traditional SEO, which optimizes for ranked lists of blue links, GEO optimizes for being selected as a cited source in AI-generated answers.

The shift is fundamental. In 2026, more than 40% of search sessions on Google now end without a click, and a growing share of queries never reach Google at all — users go directly to ChatGPT or Perplexity. For content creators, SaaS founders, and publishers, this means a new discipline is required. Your site needs to be readable to AI crawlers (robots.txt, llms.txt), machine-parseable (JSON-LD schema), and authoritative (E-E-A-T signals, third-party citations).

Read more about our methodology & scoring

GeoScore measures 11 dimensions of this readiness: AI crawlability (which crawlers can access your site), AI guidance (whether you provide a curated llms.txt), structured data (JSON-LD coverage and quality), meta and social signals, content quality and depth, E-E-A-T signals (author bylines, trust pages, reviews), brand and entity presence, citation readiness (external sources, expert quotes, .edu/.gov links), discovery (sitemap, AI-specific endpoints like /ai/summary.json), agent-friendliness (API documentation, structured outputs), and content freshness.

Each audit produces a 0–100 score, a radar chart of the 11 dimensions, and a prioritized list of fixes. The tool also auto-generates three fix files you can deploy immediately: a production-ready llms.txt, an AI-crawler-friendly robots.txt, and a JSON-LD snippet for Organization, Article, FAQ, and HowTo schema. A single browser audit is client-side, while optional Pro monitoring uses cloud storage.

If your site scores below 60, the most common cause is robots.txt blocking AI crawlers by default. Adding GPTBot, ClaudeBot, PerplexityBot, and Google-Extended to the allow list, and shipping an llms.txt, typically raises the score by 20–30 points in a single deployment. The highest-scoring sites combine technical compliance with content depth, source citations, and structured data that AI models can parse in one pass.


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Why GeoScore?

11

Weighted dimensions analyzed, plus negative signals & prompt injection detection

85+

Individual checks across all dimensions, with specific fix recommendations

100%

Free single browser audits — open-source, with optional Pro monitoring


Frequently Asked Questions

How is GEO different from SEO?

SEO optimizes for ranked lists of blue links on search engines like Google and Bing. GEO optimizes for being cited as a source in AI-generated answers. They overlap heavily — good content, structured data, and authority help both — but GEO requires explicit AI-crawler allowance in robots.txt, an llms.txt file, and machine-parseable schema for AI models.

What is llms.txt?

llms.txt is a markdown file placed at the root of your website (yoursite.com/llms.txt) that provides AI models with a curated summary of your site: what it is, who it serves, and which pages matter most. It is the machine-readable equivalent of an About page, designed to be ingested by ChatGPT, Perplexity, Claude, and other LLM-powered crawlers in a single fetch.

How does GeoScore work?

GeoScore audits any public URL across 11 dimensions of GEO readiness (AI crawlability, llms.txt presence, structured data, meta tags, content quality, E-E-A-T signals, brand entity, citation readiness, discovery, agent-friendliness, and freshness), producing a 0-100 score plus a prioritized list of fixes. A single browser audit is free; the browser does not send the audited URL to GeoScore for storage.

Is GeoScore free?

The open-source browser audit, CLI, and MCP Server are free. Optional Pro, Studio, and Agency plans with automated monitoring start at $9/month — see our pricing page for details. The source code is available on GitHub at github.com/qq136692547-cmyk/geo-score.

Which AI crawlers should I allow in robots.txt?

At minimum, allow: GPTBot and OAI-SearchBot (OpenAI/ChatGPT), ClaudeBot and anthropic-ai (Anthropic/Claude), PerplexityBot (Perplexity), Google-Extended (Google Gemini and AI Overviews), and CCBot (Common Crawl, used by many models). GeoScore will tell you exactly which crawlers you are currently blocking.

How do I appear in AI search results?

Three things have to line up. The crawler must be allowed to fetch the page, the content must be readable without JavaScript, and the page must state its answer plainly under a heading that matches the question. AI engines assemble answers from passages they can quote, so a page that answers one question well beats a page that mentions the topic ten times.

How do I get my website cited by ChatGPT?

ChatGPT cites pages it can fetch and corroborate. In practice that means allowing OAI-SearchBot and GPTBot in robots.txt, publishing content with named authors and dates, and making sure other sites reference you. Original data and specific numbers get quoted; general advice usually does not.

How do I make my website AI ready?

Allow the AI crawlers, ship an llms.txt file, add Organization and WebSite JSON-LD, and put a direct answer in the first sentence under each major heading. GeoScore audits all of this in one pass and produces the fix files you need to deploy. Start with the website AI readiness score.